SSBF Projects

On 23rd June, at the iconic Claridges, New Delhi, a remarkable literary and cultural milestone unfolded with the grand launch of Kaikeyi — "Shri Ram Vanvaas Keval Chaudah Varsh Kyon?" by acclaimed author Vikas Kapoor.

The event brought together distinguished personalities including His Excellency the Hon'ble Governor of Bihar, Dr. Subhash Chandra Ji, Founder of Zee TV and Former Member of Parliament, Shri Tarun Rathi, State Minister, Government of Uttar Pradesh, Sanjaanaa Jon, global strategist, and Aushim Khetarpal — whose contribution to the literary world extends far beyond that of a publisher.

For Aushim Khetarpal, publishing is not merely the printing of books; it is the preservation of ideas, the protection of intellectual heritage, and the nurturing of authors whose voices deserve to be heard. Through his publishing initiatives and literary platforms, he has consistently provided writers with not just publication, but credibility, visibility, security, distribution and long-term royalty protection.

At a time when many valuable manuscripts struggle to find a meaningful platform, Aushim Khetarpal has emerged as a patron of thought leadership — supporting works that challenge conventional narratives, inspire dialogue and contribute to India's cultural and spiritual discourse.

The launch of Kaikeyi exemplified this commitment. More than a book release, it was the unveiling of a bold reinterpretation of one of the most debated characters in Indian mythology. By bringing such works to the forefront, Aushim Khetarpal continues to create a safe and respected ecosystem where authors can present transformative ideas to a global audience.

His vision is simple yet profound: great literature must not merely be published — it must be protected, promoted, preserved and passed on to future generations.

Through every book launched, every author supported and every idea nurtured, Aushim Khetarpal continues to strengthen India's literary landscape — ensuring that powerful stories, cultural wisdom and thought-provoking perspectives receive the platform they deserve.

Because books do more than tell stories. They shape civilizations. And every civilization needs guardians of its ideas.